Everyone talks about Nipsey’s hustle. But few realize, he didn’t just grind, he reverse-engineered the same business model Apple used to build a trillion-dollar empire.

From owning his masters to launching Proud2Pay… from building The Marathon Store to creating Vector 90, Nipsey applied vertical integration just like Steve Jobs did, but on Crenshaw.

we show the step-by-step parallels between Apple’s strategy and Nipsey’s real-world blueprint.

This isn’t just hustle, it’s architecture.
💿 A $100 mixtape that sold out like Jordans
🏪 A self-owned store with AR tech in the hood
🧠 A STEM center shaping the next generation
…all while keeping full control.

Watch how Nipsey scaled a street blueprint with Silicon Valley precision.

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